2. Identify your competitive strengths

Every company has its competitive strengths. Identifying these areas in the Abundance Cycle helps ensure that your sustainability efforts have the maximum impact on the 3Ps and tie directly to a company’s strategy. Inspired by car sharing in Europe, Zipcar eschewed the manufacturing focus of traditional auto companies. Instead Zipcar built a community of customers and created technology to make accessing a car as easy as getting money from an ATM. Furthermore, the wide distribution and many types of Zipcars “living” in people’s neighborhoods maximizes convenience. The Abundance Cycle below highlights Zipcar’s competitive strengths.